AMCC is a market leader in the design and manufacture
of high speed ICs for image and video processing. With facilities
worldwide and a highly competitive market, they recently embarked
on a far reaching Culture Change program to position themselves
for new growth.
Culture Change workshops covered topics ranging
from accountability to change
management, hiring and interviewing, project management, goal
setting, and much more. With a significant investment in time and
resources on the line, AMCC needed to measure the effectiveness
of the program to help keep it on track.
We implemented our three-part evaluation strategy
for each of the four workshops in AMCC's first offsite meetings:
pre-workshop attitudinal survey, post-workshop attitudinal and
content surveys, and a 30-day performance and behavior follow-up.
We analyzed the data to look for pre/post attitudinal
shifts, post-workshop content mastery, and the extent to which
the hoped-for behaviors were used by the workshop participants.
Statistical analysis involved both mean responses and measures
of response variability.