CRM develops video-based training programs on
a wide variety of management, supervisory, and staff training subjects.
These programs range from Ethics to Discipline, Planning, Accountability,
Decision Making, Leadership, Change Management and dozens of other
topics that form the basis of modern business management and employee
Although CRM's training programs have long been
perceived as highly effective by their customers, the company wanted
to have more objective data on their value. To get that data, we
implemented a performance-based evaluation strategy to measure
attitudinal, content, and behavior changes based on workshop participation
for three of the company's most popular titles.
We implemented our three-part evaluation strategy
for workshops on Leadership, Discipline, and Conflict The series
included a pre-workshop attitudinal survey, a post-workshop attitudinal
and content survey, and a 30-day performance and behavior follow-up.
We analyzed the data to look for pre/post attitudinal
shifts, post-workshop content mastery, and the extent to which
the hoped-for behaviors were used by the workshop participants.
Statistical analysis involved both mean responses and measures
of response variability.